Founder Favorites
She doesn't like to play favorites, but she definitely has them! Shop Aleeya's Favorite looks.
Founder Favorites
She doesn't like to play favorites, but she definitely has them! Shop Aleeya's Favorite looks.
Aleeya's Founder Story
Aleeya's journey in the world of retail spans nearly 20 years, with the latter half dedicated to the pinnacle of luxury retail. Working with top companies at the height of their success, she cultivated an intimate understanding of the industry’s intricacies and the art of delivering exceptional customer experiences.
Aleeya began her career in Arkansas at Wal-Mart before moving on to attend Cornell University, where she earned her MBA after interning at Coach. Upon graduating, Aleeya joined Net-A-Porter during their peak years, later transitioning to work for an Amazon luxury brand and a luxury jewelry brand. She concluded her corporate career at Moda Operandi. Throughout her career, she has been instrumental in helping buyers and marketers understand consumer behavior and enhance their shopping experiences.
After welcoming her son, Aleeya noticed a disheartening trend in the fashion world: clothing across multiple retailers felt monotonous and too trendy. As an avid outfit repeater, she found this lack of classic style frustrating. Moreover, the level of service she had once enjoyed had diminished, as store stylists no longer prioritized her needs since she hadn’t made substantial purchases during her pregnancy.
Driven by these experiences, Aleeya decided to redefine luxury retail by putting the customer first. She founded Nocca with a mission to offer unique clothing finds and unparalleled service. At Nocca, every piece is thoughtfully curated from independent designers around the world, featuring natural fabrics, interesting styles and cuts, and timeless designs that can be worn year after year.
Aleeya ensures that her customers feel beautiful and special, offering an array of services designed to enhance their shopping experience:
Nocca is more than just a store; it’s a commitment to individuality and customer-centric service. Aleeya's passion for fashion and dedication to her customers set Nocca apart in the luxury retail landscape. Join us and experience the redefined luxury where the customer always comes first.
This is one that may be easier with
the help of a friend. Measure across your upper back from the tip of one shoulder to the tip of the other. Try not to hunch over.
Measure all the way around your torso immediately above your bust.
Wearing your usual bra, with arms
relaxed at your sides, measure your bust at the fullest point, keeping
the tape parallel to the floor. It takes it past over both nipples, under the armhole and over the shoulder blades, around your back about
where your bra strap is.
Measure all the way around your torso immediately beneath your bust.
Measure around the narrowest part of the natural waistline. To find your natural waistline, bend to one side. There will usually be a crease where you bend. Often it is just below your ribcage. That's your natural waistline. Don't worry since this may seem higher than where you actually wear your pants and jeans. But this is the point that is so important for a great fit. Try to keep the tape measure parallel to the floor as you measure all the way around your torso. That's your natural Waist Circumference.
Standing with heels together, measure around your body at the broadest part of your hips (approximately 8 inches below natural waistline). This will include the fullest part of your backside too and should be just about where your legs meets your torso.
Place the tape measure around the widest part of your upper arm, your bicep. Then bend your arm slightly at the elbow. We want to be able to bend your arm in that nature.
Start from where your shoulder meets your neck and measure down along the front of your body to the tip (apex) of the bust.
For best results, tie a ribbon (or
string or skinny belt) at your natural waist (the narrowest part of the
waistline) to mark it. Then start from where your shoulder meets your
neck and measure down following along the curve of your front to the
marker at your natural waist. It might be helpful to ask someone to help with this measurement!
Start from where your shoulder
meets your neck and measure down following along the curve of your front to your natural waistline and then down along to your knee. For best results, ask someone to help with this measurement!